BOSTON PUBLIC RADIO
2:07 pm
Tue November 6, 2012

Howard Dean's Trendsetting 2003 Campaign

Gov. Howard Dean's campaign deployed a robust web and social media presence to great effect in his ill-fated presidential campaign.
Credit Wikimedia Commons
Gov. Howard Dean's campaign deployed a robust web and social media presence to great effect in his ill-fated presidential campaign.

Almost ten years ago a young, poorly-paid band of Democrats forever altered how political campaigns are run. They may have heralded a change that was imminent anyway, but in 2003, the Howard Dean campaign saw the future and seized it.

Howard Dean pioneered web fundraising, online outreach and social media as essential tools of attention and influence. Howard Dean limped away from the primaries, but this year the power of the twenty- and thirty-something "Deaniacs" was fully realized.

Today we explore how the Dean effort shaped our donation, social media and voting habits. Plus, we find out what issues are motivating Millennials - and how they might vote.

GUESTS:

  • Steve Friess, technology reporter for POLITICO.
  • John Della Volpe, director of polling at Harvard's Institute of Politics and founder of SocialSphere.