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BOSTON PUBLIC RADIO
Tue January 15, 2013
How Big Data is Changing Our Lives
You may have heard of the term Big Data - perhaps even heard that it’s changing our lives. But, how exactly?
Take the H1N1 flu in 2009. Scientists and doctors knew that it was sweeping the world, but what they didn’t know in real time was this: what continents and countries had it reached? Where were the new hot spots?
Turns out, some people did know: the folks at Google. They looked at popular search terms, crunched the data, and knew in real time what countries, states - what cities even - were about to be dealing with an onslaught of flu. And for Big Data, that’s just the beginning. Kara Miller spoke about the power of Big Data - in health, media, communication - on Boston Public Radio.