Get news updates from WGBH
Thu May 9, 2013
Greater Boston Video: Marketing 'Boston Strong'
The message of unity and resilience encapsulated in the mantra "Boston Strong" is now part of a widespread marketing strategy. Boston Strong T-shirts are flying off the shelves – with some of the proceeds going to the One Fund. One company tried to trademark the motto. Others are advertising Boston Strong scented candles and coffee. We'll discuss the business ethics involved.