Designing a More Miserable Shopping Experience

They say it’s better to give than to receive. Science says it’s also easier—particularly if your shopping experience is a miserable one. Callie Crossley discussed how retailers are manipulating shoppers in unexpected ways with Oliver Burkeman, who recently wrote an article on this for the New York Times titled Suffer. Spend. Repeat. We also heard from Ravi Dhar, professor of Management and Marketing at Yale and Director of the Center for Customer Insights, and a number of callers, who shared their personal shopping experiences.  

Guest:

• Oliver Burkeman, author of  The Antidote: Happiness for People Who Can't Stand Positive Thinking
• Ravi Dhar, professor of Management and Marketing at Yale and Director of the Center for Customer Insights